BLUE RUNNER BEANS

Blue Runner is a runner up. Alas, another bean brand unofficially ranks number one in New Orleans, which officially makes Blue Runner its second-most popular bean — rarified air for a city famously fussy and unapologetically opinionated with regards to its epicurean pursuits. Tactically and creatively, I wanted to position this bridesmaid-bean as local through and through. With a percussive backdrop of true New Orleans street music, we were able to convey familiarity over quick and easy preparation of a traditional meal while making an instant, if not infectious, connection in kitchens throughout the South.

Project Roles
Creative Strategist, Copywriter

Agency
Brand Society

Skills
Conceptual, Copywriting

Media
Commercials - Broadcast

Project Industries
Advertising