SMARTLING

Talk is cheap.
Be rich in meaning.

On the surface, Smartling makes localization and translation seamless with LanguageAI TM and enables global businesses to reach customers in their native languages, across any channel. Operationally though, it is an integrated platform built on artificial intelligence (AI) created to generate human-quality translations, faster, more reliably, and at a significantly lower cost when compared to traditional approaches.

For this campaign, it felt vital to counter all its techiness with broad brushstrokes of humanity. Begging and answering the question: How does this technology impact my life? In stark contrast to the complexities of AI translation, the human condition is a longing to connect through communication.

Project Roles
Creative Director, Copywriter

Company
Smartling

Skills
Conceptual, Copywriting

Media
Video - Digital

Project Industries
Advertising