BE MY ANTI-VALENTINE.

Fireball Whisky, the notorious cinnamon whisky that “tastes like heaven, burns like hell” has quite the reputation, but that wasn’t always the case. When the Sazerac Company needed to capture the brand voice we created a mobile app/interactive game that dared players to play on the dark side; followed by the success of the Anti-Social, Anti-Valentine’s social media campaign.

Client, Fireball Whisky
Project Role, Copywriter